PC Chipsets Case Study Example | Topics and Well Written Essays - 1000 words

PC Chipsets - Case Study ExampleThis was up by roughly 2.1 % from the former year. Its next closest competitor was Toshiba, which barely took second place with 5.0% of the total market. This was not a intelligent year for Toshiba, which saw its market constituent drop by al nigh 1% from the previous year. fast nipping at its heels was STMicroelectronics, a company that took in 4.7% of the market. The company did relatively well, with its share up from 4.0% in 2000. Texas Instruments and Samsung complete the top 5 fleck industry leaders, but both showed signs of decline in 2001, in a nod to a terrible year for microchip producers.Everyone knows just how dominant Intel is in the microchip and microprocessor concern. But since Paul Otellini began his tenure as CEO in 2006, Intel has quick diversified its business approach. gibe to Mcgregor (2007), The new Intel is changing the belligerent landscape with its expansion into new markets. Thus, entry into these industries has broug ht new competition for the silicon giant from companies such as ARM and VIA in the low-power form factors and consumer electronics space, while more traditional competitors such as AMD and IBM adopt a flanking stance to these new strategies. ( p. 17)AMD has actually been trying numerous strategies to try and nail up with the dominance of Intel. In what some industry analysts viewed as a ploy to increase their share price, AMD filed an antitrust suit against Intel. Business Week (2005) states that the company has filed sealed court documents alleging that Intel Corp. delectationd unfair business practices and scare tactics to stop AMD from winning microprocessor contracts with major computer makers (p. 9) Intel would later sharply refute these allegations, leaning that its rival was the victim of its own lapses in judgment. In a nutshell, AMD is the only major competitor in the processor market. Competitors in PC chipsets include VIA Technologies, SiS, ATI, and Nvidia, and its c ompetitors in flash memory include Spansion, Samsung, and Hynix. 12. Products that use the Intel Chip The worlds largest semiconductor company is the inventor of x86 series of microprocessors, which is basically the processor found in most of the worlds computers. It is responsible for much of the growth in the personal computer industry, and is the undisputed leader in producing microprocessor chips. In the 1980s at the onset of the personal computer revolution, Intel supplied chips to both IBM and Compaq, setting up the stage for a competitive market for PC-compatible systems. This set up Intel as a key component supplier in the rapidly emerging market. Today, the biggest names in the market make use of the Core2Duo and Intel Centrino processors in what serves as the closest function to a market standard. Among many others, heavyweights such as Dell and IBM use Intel processors in all of their scope and notebook pc models. Even former competitors have started to join the fray, a s the New York Times (2007) inform that Sun Microsytems and Intel, two technology companies that have rarely found themselves on the same side of the aisle, proclaimed a deal on Monday for Sun to use Intel chips in some of its computer servers, a transposition for rival chip maker Advanced Micro Devices ( p. 8) However, the biggest coup for Intel was when apple CEO Steve Jobs announced that Apple would be switching from its PowerPC