Hyperactivity Disorder as a disorder experienced

Russell Barkley (1995) defines Attention Deficit Hyperactivity Disorder as a disorder experienced in the developmental stage of children which is manifested by signs such as attention problems, impulsivity, and hyperactivity. It is a real disorder and a real problem and often results to negative implications.It can cause emotional difficulties too on the part of the parent. Attention Deficit Disorder is a hidden disability as there are no outward signs that there is something physically wrong with the central nervous system or brain except for the series of behavioral changes (as cited in the About Website, 2006) . It is a real childhood illness that affect the way children act, think, and feel.Several explanations of the factors that led to the development of this disorder have been offered. The genetic aspect bears one. As cited in the report by the National Health and Medical Research Council Government of Australia (2000), people with this disorder underwent cases of mutations in their dopamine transporter genes (Cook, Stein, Krakowski et al 1995) or receptor genes (D4 receptor gene à · Ebstein, Novick, Umansky et al. 1996). Also in this report, congenital factors may also play a role in the development of ADHD. Maternal substance abuse such as the use of nicotine, cocaine may induce symptoms related to ADHD (Nichols and Chen 1981).The strength of genetic influence on ADHD is confounded in these evidences from previous studies taking into account environmental influences as written through a personal communication by Dr. Galves et al (2003) as they explain that the findings on how genes can affect the development of ADHD is strengthened by the fact that through the direct synthesis of proteins — stress, trauma, and lack of parental responsiveness can alter the correct processes of this. This process of protein synthesis is far more complicated than the common knowledge on this as purveyed by the media. Simply stated, the process of gene transcriptio n can be influenced by external factors mentioned above.Attention disorders also run in families, so there are likely to be genetic influences. On some previous studies on children, 25% of the close relatives of these children with ADHD also have the same disorder. Studies of twins even strengthen the positive relationship between genes and ADHD.The relationship between the parent and child temperament is also an important thing to look at in analyzing the factors that may contribute to the development of this disorder. However, Dr. Galves et. al (2003). maintain that genetic factors are not the major influences of ADHD as they cite the study of Lewis, Amini, and Lannon (2000) for this argument: â€Å"The process of genetic information sets down the brain’s basic macro and microanatomy. But experiences also play a vital role here.It narrows down the macro possibilities into an outcome. Experience then can induce or deter genetic capacities. Infant-parent interaction affects the neurodevelopment of the baby in his primal years. Parents mold the child’s inherited emotional brain into the neural core of the self. In conclusion, Genes and experience contribute to the make-up of child’s neural core†.

My Bloody Life Claims

In Chicago, one gains power that is attained only by being ruthless. This can be shown in the book My bloody Life, by Reymundo Sanchez, that takes place in Chicago. Throughout this book, Reymundo points out the ruthlessness in the main character that gains his power only by being that. Reymundo quotes, â€Å"I was digging up my own grave because I wanted to be accepted. I wanted to be looked up to. The only way I knew of achieving this status among the gang members was to commit as many violent acts as possible†¦ Finally those around me stopped thinking of me as a coward, R.S 114. † Reymundo shows that he acknowledges the fact that he is digging up his own grave by committing crimes. His ruthless character is shown by when he says, â€Å"achieving this status†¦was to commit as many violent acts as possible. † To reymundo, in order to gain his power he had to be looked up to, and the only way that he would be looked up to is by committing as many violent crimes as possible. In Chicago, power is abused to suppress the lower class.This can be shown in the book My bloody Life, by Reymundo Sanchez, which takes place in the city of Chicago. In the book there are several scenes where innocent lower class people are not treated fair, because of their status. Reymundo says, â€Å"Gang members as well as non-gang members feel they need to run and hide when the police are present. If they didn’t, they would be harassed beaten or arrested for a crime they didn’t commit.Police tend to believe that kids in the ghetto are guilty unless proven innocent. That’s why kids run, and the police are the enemy, R. S 231. † This quote shows the mentality of the lower class whether they are gang or non-gang members. The fact that instead of having a fair trial, the lower class are harassed, beaten or arrested for a crime they did not commit shows the suppression on the lower class that is being abused by the ones with power.

Nicotine Addictions

Nicotine addiction is a serious mental disease and illness. There are currently 1. 35 billion smokers in the world today and that number is increasing at an alarming rate. Nicotine related diseases are the number one killer in the world. It is responsible for more deaths each year than drug and alcohol abuse, car crashes, AIDS, murder and suicide put together. There are few ways to fight this addiction, like rehab, the nicotine patch, nicotine gum, or the new drug, Chantix. Nicotine addiction is a serious mental disease and illness and it affects all ages. To first understand nicotine addiction you first need to understand why we start smoking in the first place and why we get hooked. Most people start smoking to relieve stress or anxiety, other people want to lose weight, teens succumb to peer pressure or they’re trying to look cool. Have you ever wondered why it’s so hard to go without eating, why we feel anxiety when bored and an â€Å"aahh† sense of relief when we finish a task? This was dopamine. When we feel hunger our dopamine pathways are teasing us with anticipation, wanting for food. If we keep wanting the anticipation may build into urges or even craves. Each bite that we take or drag off a cigarette stimulates the dopamine until we had enough and have become satisfied. While family members and loved ones are screaming at the smoker to stop, their brain dopamine pathways are screaming even louder that continuing to smoke is important as life itself. Nicotine addiction is permanent, just like alcohol there is one rule when you quit, just using once you will have to go back. It does not matter how much will power we have, the years of smoking, the recorded years of nicotine feeding have wired your brain for relapse. If this is true, that no matter how much will power you have you will go relapse. Then why are some social smokers able to continue and stop like its nothing while the rest of the smoking population got hooked. These social smokers are referred to as â€Å"chippers. † These â€Å"chippers† account for less than 10% of all smokers. Being immune to nicotine addiction is thought to be from genetics. Smokers who are hooked tend to feel sorry for themselves atching 10% walk away like its nothing, little do they realize they were once chippers to, at least for their first couple of cigarettes. Nicotine addiction affects all ages, there are many children who smoke around the world, take for example Ardi Rizal. Ardi Rizal is a two year Indonesian baby who smokes about 2 packs a day or 40 cigarettes. Smoking is normal in Indonesia it is the world 3rd largest leading tobacco consuming country in the world. A lot of adults who are around children will smoke; they will carry a baby in one hand and a cigarette on the other. His mother wants Ardi to quit, but her motivation for Ardi to quit was more on the spending 4 dollars a day other than his health. If Ardi does not smoke he throws tantrums, he has a scar on his head from running into a wall during one of his tantrums, and he also vomits when he cannot satisfy his addiction. The government has offered to pay the family with a brand new car and 100 thousand dollars if they help the baby stop smoking. Nicotine addiction affects all ages. The road to recovery from nicotine addictions is very hard. The first few days might feel like an emotional train wreck on the average smoker but as each passing day the challenge begins to grow less intense. In fact there are more ex-smokers in the United States then there are smokers! There are roughly 70% of daily smokers who want to stop. But few realize that they’re dealing with a permanent disorder and disease of the mind. A puff of nicotine is all it takes for relapse to occur. Usually it takes multiple fail attempts for the user to actually find the key to success. Every recovery is different, it be days, weeks, months, maybe even years to successfully quit smoking, to not feel the desire of a cigarette. There many types of treatment but no cure, there is the nicotine patch, rehab, nicotine gum and Chantix, Chantix has a 50% chance to help the smoker. Nicotine addiction is a serious mental disease and illness. Nicotine related disease causes 440,000 thousand deaths per year, 36,666 thousand per month, 8,461 thousand per week, 1,205 thousand per day, 50 per hour, in the United States alone. It is the number one killer around the world. Every cigarette that you smoke cuts 5 minutes off your life, the same time it takes to smoke it. Smoking just doesn’t cut a few months off the end of your life; it reduces the life of the average smoker by 12 years. Most people don’t think when lighting up especially teenagers, they don’t care about the cancer it causes, the things that it does to your body and physical appearance, that’s how addicted they are. They willing to ignore these facts for a death trap called tobacco.

Preferred Learning Style for University Students Essay

Preferred Learning Style for University Students - Essay Example Multiple intelligences is a new approach that uses multiple learning styles. People using verbal linguistic learning techniques and styles are recognized and considered as bright. Learning style has a greater influence on the learning ability of a person than one may realize. A person's learning method is guided by the preferred style of learning. Therefore every person has a preferred style of learning. People who use less preferred learning styles are usually labeled under low grades. The negative and positive belief associated with learning styles can label a person as dumb or smart. A person can improve the quality and speed of learning by understanding and be recognizing the best-suited learning styles and techniques. The learning style also changes the way a person internally envisages experiences, the method of recollecting information and the words chosen to express thoughts (Overview of Learning Styles 2007). The perception of each person is different and shapes the thoughts and decisions. It is the perception that determines the learning style or natural learning strength of an individual. There are several approaches to learning styles. The Gregorc model explains the two perceptual qualities from an abstract and concrete perspective. A concrete approach to learning enables a person to record information directly using the five senses: taste, touch, sight, hearing, and smell. A concrete approach is a method of dealing with the obvious. There is no hidden message or there is no relationship between concepts and ideas. In contrast, the abstract approach to learning enables a person to visualize, understand the unseen and conceive ideas that are not actually seen. A person uses imagination, intuition and has a sight beyond the obvious. Though all human beings have both abstract and concrete perceptual abilities, each person is comfortable using either of the approaches. This is envisaged by the natural strength in abstract or concrete abilities of the person (Mills, D.W. 2002). The concrete and abstract approach may be linked to verbal linguistic and visual-spatial styles of learning respectively. The verbal or linguistic style o f learning includes abilities in both spoken as well as written word. If a person uses this style of learning it becomes easy to express both verbally and in writing. People who use this style usually love writing and reading and has a special interest in learning the sounds and meaning of words like rhymes, tongue twisters, and limericks. Individuals who adopt verbal learning style takes care to include words and phrases they have learned recently in their conversations (The verbal (linguistic) learning style 2007).  Verbal-linguistic learning style or intelligence indicates a person's capability to solve problems, reason and learn through language. The characteristics of this style are the clear expression and good listening skills. A person talented with learning through this method usually prospers in writing and reading curriculum at school. They have well-developed memory for the contents they read and have the ability to recall the information in a clear manner in their spe ech. Language is a fascination for people who use verbal linguistic style. People who prefer verbal linguistic styles tend to learn well when taught through written and spoken materials.

Ecological perspective (ecosystem theory) Essay - 1

Ecological perspective (ecosystem theory) - Essay Example Human organizations are functional systems which are affected by environmental forces to cause problems such as process vagueness, lack of goals as well as goal displacement. Human service agencies are therefore in constant challenges, since most of them are formed to tackle some of the fiercest human challenges; psychological issues. Management taking considerations of the nature of human society and its challenges is likely to have better management strategies. Fredrick Taylor formulated the scientific model of management of organizations in 1947. Basing his thoughts on the premise that reduced productivity results from misunderstandings between the workers and management, Taylor proposed a scientific assessment of workers output. He postulated that the best way to improve the general performance of an organization was to identify an above average worker and learn form his approach. Although good performance can be copied to improve performance in many fields, it might be problematic in human service due to variations in clients’ needs (Karen and Zastrow2010). Hawthorne works in a Chicago electric company experimented in 1927 on ways to increase a worker’s output and satisfaction. Changing aspects of the working environment greatly improved the output per worker. Hawthorne effect was developed from the realization that workers condition themselves to give favorable results that can be attributed to them. Social factors are key factors in the total output delivery by an individual worker (Karen and Zastrow2010). Y managers have the notion that their workers are self motivated, disciplined and enjoy working at all conditions. Managers must identify the type of workers they have to determine the level of stringency needed (Karen and Zastrow2010). The environment in which an individual grows in determines the psychological development of the individual, which controls behavior alongside

Responding to GASB request for the Public Comment Research Paper

Responding to GASB request for the Public Comment - Research Paper Example It is also a very good avenue for a person to exercise his/her rights as the law demands that the exposure drafts be availed to them. Another benefit of providing public comment is for the practicality of the changes recommended to be assessed by the general public and experts alike. The critical elements of the draft are that a sole or agent employer should on its basic financial statement show a net pension liability that is a result of the pension liability less the value of net assets available to pay for pension benefits and also that the calculation of the pension liability should be made in accordance with the individual level-percent-of-pay entry age normal funding method (Buck Research, 2011). These elements are not present in the current standards and allow pension information or any other supplementary information that may be required to be presented in notes. They also allow for the use of a number of funding methods to be used when doing accounting disclosures which was not permitted in the previous standards. Government agencies usually have component units that are considered as legally separate organizations although these agencies include them in their financial statements. However, the new standards proposed in the exposure drafts will require those government agencies and the component units deemed as being fiscally dependent have a financial or burden relationship. The proposed standards will determine how those organizations that do not meet financial accountability concepts will be handled if the government deems it to be misleading to exclude them. The way that component units initially went about their reporting will also be amended to make sure that their reporting is done as if they were part of the government. Management of the government agencies will have an operational responsibility towards these component units in addition to the benefit/burden

Theoretical concepts Research Paper Example | Topics and Well Written Essays - 500 words

Theoretical concepts - Research Paper Example y was to examine the effects of selected person-environment variables as they influenced psychological adaptation in home hospice patients† (Dobratz, 1993, p. 712). Based on the PowerPoint slide, â€Å"The world of research theory: Building the theoretical framework,† a purpose statement clarifies the direction of research, the relationships among the concepts in the study, and often provides the most information about the intent of the research problem. In addition, according to the PowerPoint slide, a purpose statement should clearly state why the researcher is conducting the study. These â€Å"entities† are present in Dobratz (1993) but not all of them are wholly present in the purpose section of the article (p. 712). However, considering the article in its totality, the elements of purpose statements are fully there. Proposition 1: person-environment variables positively influence psychological adaptation to dying. This proposition relates the concepts â€Å"person-environment variables† and â€Å"psychological adaptation to dying†. One conceptual definition is on psychological processes. It is conceptually defined in the article as those â€Å"used by individuals to adapt both to self and to environmental influences (Dobratz, 1993 citing Hann, 1969, 1977). Another conceptual definition is â€Å"physical function† or the â€Å"degree of dependence on other persons for assistance as measured by Karnofsky, Abelmann, Craver, and Burchenal† (Debrotz, 1993, p. 713). The dependent variable is â€Å"psychological adaptation to dying† as indicated by the â€Å"state of well-being related to life satisfaction† as measured by the Affect Balance Scale described in Dobratz (1993, p. 713). The independent variables are age, length of illness since diagnosis, gender, social support as perceived by the ill (perception of value, group belonging, provision of attachment/intimacy, chance for nurturance, etc.), and pain intensity as developed by Melzack (1975). Consistent with

General Motors -- Consumer Market Assignment Example | Topics and Well Written Essays - 750 words

General Motors -- Consumer Market - Assignment Example It also seeks to target the posh market by growing its sales for Cadillac and increase its growth in the Chinese market through its joint ventures. Its investments in China reach $14 billion expected to improve production and manufacturing between 2014 and 2018 (Rama, 2013). With every market, GM realizes that it has a different target and a new challenge to create a car that will suit the customer profile. To understand the market, the company has to create products that make it easier to fit into the customer’s profile. The goal is to ensure that the customer expectations are met and even exceeded. To do this, the customers range from low-income earners to the high-income earners, with each class given an affordable car pricewise and comfortable to the drivers (Falter, 2013). Despite the class, the comfort is a guarantee. The company has a proactive approach towards meeting customer profile needs and demands by starting from the design process so as to be in accord with the customer. This allows the improvement of any process to be in line with the needs noted from the customers (Kurtz, 2010). To attain its goals, GM has resulted to the use of the values that have held it together all along. The aim is to establish a vision they can meet by allowing customers to be their sole determinants of what to manufacture. This has made the company use its resources to market those cars that have maintained steady growth over the years to create a platform that revolves around the mission of growing the value that GM has attained over time (Falter, 2013). This is coupled with increased objectives of satisfying their markets and ensuring they have quality products to satisfy their customers and eventually improve its financial results. In fact, boosting the company’s profit has become one of the important objectives of its marketing goals because of the years that reduced its profitability and led to its bankruptcy. With the urge to create, connect and compete, GM

Non-US Health Care System Analysis Essay Example | Topics and Well Written Essays - 1500 words

Non-US Health Care System Analysis - Essay Example A health care system is a systematic set up of medical arrangement where the nursing and care of health is being taken care of. Among the different health care system that exist in the world here the paper is focusing on the system of England only. The objectives of health systems as per the recommendations for betterment of performance in health care systems as enshrined in the World Health Report 2000, are as follows: sound health, responsiveness as per the scale of the population and a handsome financial help. A two dimensional method has been devised for the assessment of health care systems. In this process, we have quality, acceptability and efficiency on one hand while equity is the other concern. Thus, it is taking the quantitative descriptors as a parameter to judge the nation’s current status of service provider and the kinds of facility that can be available at the moment of truth. Like any other country England also has got the models in use in the system of health. We may rarely find a completely public health care institution, which would play a minimal role in the hardcore medical section. They serve usually, for a comparatively well to do segment of population in a low profile country with a lower standard of health care. For instance, private clinics for a small, wealthy segment of population in a poor country mainly find their proper operating place, and which becomes logical too. It shows the target segment of the private enterprises, which further reflects the particular demographic composition of that segment of the system. However a large number of nations with most of the systems enlisted under private system provide residual service to the public. (BMC Health Services Research 2005). Among the other important models, the public insurance systems play the important role of a system of social security health care. In this model the state itself insu res the workers along with their respective

Randstad as a Professional Employment Agency Essay

Randstad as a Professional Employment Agency - Essay Example The researcher states that Randstad is the second biggest staffing organization in the world. Randstad plays a fundamental role in developing the workplace and leveraging the maximum value of human capital to benefit clients, candidates, investors, and employees. The main problem of Randstad is handling its multigenerational workforce, so that retention rates can be boosted. Its minor problems are intergenerational conflicts due to differences in work and personal values and developing performance management strategies that fit different generations. The primary issues of the firm are employee retention strategies for different generations and concerns in maximizing the benefits of its coaching approach to team building and retention. These issues can be approached through considering the factors of enhancing work climate and job fulfillment to increase employee retention rates. HR should examine individual and generational needs through interviews and surveys. The major problem of t he company is enhancing its retention rate. Its minor problems are intergenerational conflicts due to differences in work and personal values and developing performance management strategies that fit different generations. The first alternative is to focus on enhancing the work climate. Work climate can enhance recruitment and retention success of workers. The work climate can affect provider outcomes, such as job satisfaction and turnover rates. Positive views of the psychological work climate can enhance job satisfaction, organizational commitment, motivation, and productivity. Particular actions that can enhance the work climate include training employees to develop their coaching and intergenerational communication and culture skills. This way, employees are trained to handle generation-based differences in attitudes and work/communication practices.

Poland Essay Example | Topics and Well Written Essays - 1250 words

Poland - Essay Example The national language of Poland is Polish and its total covered area is around 312,685 sq Km. (Poland Introduction, 2001) Poland is known as the most religious country of Europe. About 90% of the total population is the Roman Catholic, while Protestants, Jehovah's witnesses, Polish Orthodox, Polish Catholics, Muslims and Jews are in minorities. The Eastern Orthodox are 1% of the total population while Protestants are 0.3% and others are 0.8%; according to an estimation made in 2002. The last pope of the Roman Catholic church Pope John Paul II also belongs from Poland - before the Pope Benedict. The Roman Catholic religion is dominated in the country and it is also a part of the curriculum - in the education sector. (Religion in Poland, 2008) Economically, Poland is a sound country and growing day by day. The Poland's Gross Domestic Product (GDP) increased 6.1% in 2006. After the rejection of communism, Poland adopted the policy of liberalism which successfully worked and supported the economy to rise. The liberal laws helped in the development of the private sector and many medium and small industries were privatized. Several important sectors were also privatized including; steel, coal, railway and power generation. In the year 2000, the national telecom was also privatized and sold to France which is considered as the biggest privatization ever made, by the year 2007. Main Industries include; mining, textile, shipbuilding, glass and beverages. With the growing GDP rate since 1993, Poland has potential to become largest food producer among the European Union countries in agriculture sector. Various private farms are producing fruits, vegetables and specially potatoes. Poultry, eggs, and pork are also monitored by the s ame farms. The currency of Poland is called Zloty. Poland is continuously bringing reforms in its economic policies to fulfill the criteria of adopting euro (European single currency). It is said that by 2012, Poland will be able to adopt euro. In Poland, salaries are low and the ratio of unemployment is high, one of the reason is; the economic crises in the Soviet Union and Germany (the biggest trade partners of Poland). People have started to move to other European Union countries mostly to UK and Ireland. With the continuous reforms it is expected that soon this problem will also be overcome. (Diziadosiz and Stasiak, 2004) Role of Women During the era of 1970, the work force of Poland basically comprises of women. Poland government gave more opportunities to female in education and employment. In many major professions, the rate of women was higher than men. During 1980, most of the medical practitioners were women. On the other hand, women were kept completely at bay from the posts of power and authority. However, Poland elected its first Prime Minister, Hanna Suchocka in 1992, but the interesting fact is that there was not a single woman in her government. During the same year another woman, Eva lelowska became the head of the National Bank of Poland. Though, women played remarkable role on all the labor positions but male dominance always remain hurdle for them to reach and gain higher positions. State institutions helped many women to do two full time jobs due to the lack of their

Rhinoceros Poaching Essay Example for Free

Rhinoceros Poaching Essay Despite of the protective measure, prosecution of this animal continues with the exceptionally high and illegal price on the rhino horn in clandestine market. In Kaziranga National Park, 69 rhinos were poached during the period of 1988 to 1991 (Bhattacharya 1993). In Nepal, data shows that intensity of rhino poaching is depend on the action taken by the management authority. During 1976 to 1983 poaching was completely stopped due to the Army involvement in the conservation of rhinoceros. Since 1984, poachers restarted poaching and reached maximum at 1992, about 18 rhinoceros were killed in this year. The Anti-Poaching Units (APU) was established to control the situation and this measure did work and minimized the poaching and was virtually stopped by 1995. However, from 1996, poaching was started again, out of 98 rhinoceros died during the period of May 1996 to July 2000, 28 were from poaching (DNPWC 2000a). It shows that slack in protection due to the political instability, transfer of APU staff and the merging of Gainda Gasti (Rhino Patrol Unit) to the forest guard enhanced the rhino poaching in Chitwan Valley (Fig 1. ]. Fig 1. Rhino poaching trend in Royal Chit wan National Park Data Source: DNPWC 2000 Heavy poaching in Africa and Asia (Williams 1993, ARSG 1999) is mainly for the high priced rhino horn and it has been proved that better protection is the only successful means so far to protect this animal from extinction. Thus, to decrease incentive to poach rhino, management should either increase the opportunity cost of crime through imposed wage elsewhere or increase the probability and severity of the punishment or decrease the actual profit from the crime (Williams 1993). Rhinoceros in Nepal In Nepal, rhinoceros population was estimated at about 1000 animals until 1950 in Chitwan Valley. Rhinoceros populations were dropped down to less than 100 individuals during late 1960s (DNPWC 2000a). After a successful effort of His majesty’s Government of Nepal by creating Royal Chitwan National Park in 1973, disappearing population of rhinoceros started to increase gradually and reached 270-310 individuals by 1975 (Laurie 1978). By 1988, the park was supporting a viable population of 358 rhinos (Diner stein and Price 1991). In 1994, 466 individuals were recorded, like wise in rhino count 2000 the number increases to 544 in Chitwan and 67 in Royal Bardia National Park (DNPWC 2000a) (Fig 2). Fig 2. Population trend of Greater one horned Rhinoceros in Nepal. Rhino Conversation in Nepal Community mobilization Army Information and awareness. Conclusion In adequate large chunk of habitat due to the human interference along with the rampant poaching are the major causes for the depletion of the rhino population in the past. Once depleting population of greater one horn rhinoceros can be recover by the intensive protection measure. However, increasing habitat fragmentation due to the human population growth and confined population of rhino may lead to the loss of genetic variability. Inadequate habitat and the small population can be managed through developing different sub-populations of the animal in a met population concept. Which not only assure the genetic variability but also save from the various natural calamities? Assuring genetic variability only may not enough to safeguard this animal for long term. Externalities like poaching and the hostile nature of the local inhabitants may conflict with the conservation goal. Thus, building social capital of the local people towards the conservation is very much essential. Fulfillment of daily need forest resource and economic incentive to the local people may bring the awareness for the conservation among the local people. Initiation has been begun in Nepal to conserve rhinoceros in the holistic way. Successful translocation activities, satisfactory increment of the host and sink population and encouraging supports from the local people shown that there is great potentiality and hopes to conserve greater one horn rhinoceros. However, the long-term success of this effort will be determined by the regional and international cooperation. 1. strict law establishment: First consider whether the supply or demand curve shifts. Secondly consider the direction of shift and lastly see how the shift affects the equilibrium price and quantity. Its direct impact is on the sellers rather than the buyers. When government able to stop some Rhino poachers or arrest more poachers, it raises the cost of selling that product (Rhino) and therefore, reduces the quantity of product supplied at any given price. Such law was successful during early 70s and 90s due to establishment of Anti-Poaching Units (APU) but later fail due to political instability and centralized management approach. So in this way we can show the economic figure (demand and supply curves) of Rhino horn on black market. Fig: demand and supply curves on black market economy when implementing strict laws. As demand for Rhino Horns are inelastic, the decrease in supply of raises the price of drugs proportionately more than it reduces poaching act. It raises total amount of money that Buyers pay for Rhino horns. Thus implementing harsh law does not always reduce the poaching crimes because Nepal government cant spend or allocate such huge money on conservation alone.

Concepts of Green IT and Green Computing

Concepts of Green IT and Green Computing 1. Introduction Environmental responsibility is emerging as an important topic for corporate IT organizations and their technology suppliers. With increasing market pressure to â€Å"go green† and because of its central role to the enterprise, IT is often given the role of facilitator to bring together all departments with a unified sustainability plan. Senior management may ask IT to launch innovative technologies to facilitate changes in organizational behaviour. The document describes. Green IT, the emerging new trend in the Global IT sector that can help an organization get started in an environmentally responsible manner, both to fulfil their legal and moral obligations, but also to enhance the brand and to improve corporate image. 2. What is Green IT? There are many definitions for Green IT. Some of them listed below. Green computing or Green IT is â€Å"the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems—efficiently and effectively with minimal or no impact on the environment. It includes the dimensions of environmental sustainability, the economics of energy efficiency, and the total cost of ownership, which includes the cost of disposal and recycling.† Another definition for Green IT says, it is the â€Å"optimal use of information and communication technology (ICT) for managing the environmental sustainability of enterprise operations and the supply chain, as well as that of its products, services, and resources, throughout their life cycles.†(The Gartner report, Green IT: The New Industry Shock Wave, by analyst Simon Mingay) â€Å"Green Computing† is defined as the study and practice of using computing resources efficiently through a methodology that combines reducing hazardous materials, maximizing energy efficiency during the products lifetime, and recycling older technologies and defunct products. (San Murugesan, August 2007) In short Green Computing enables companies to meet business demands for cost-effective, energy-efficient, flexible, secure stable solutions while being environmentally responsible. 3. Why Green IT Matters IT systems are not only a large source of emissions that need to be carefully managed, but they are also the most important part of an organisations compliance. IT is the measuring tool and the data repository. ICT typically accounts for more than 20% of the energy used in an office building, with some offices registering up to 70% attributed to ICT. Although energy costs typically comprise less than 10% of an overall IT budget. A recent report states that this could rise to more than 50% over the next few years (Gartner Research). Green IT is about ITs contribution to reducing the whole organisations carbon footprint, and to facilitating mandatory reporting on carbon emissions and the subsequent emissions trading system. Green IT is part of a fundamental change in the economy and society (see Figure 1). It is a subset of the larger green (or sustainable) business trend, which reconciles sustainable business practices with profitable business operations. In the IT industry, both suppliers and buyers are coming to realize that they should incorporate green principles into the design, manufacturing, operation, and disposal of IT assets. The momentum for this change comes from a variety of sources which is listed below: Government mandates Energy efficiency Product and Company differentiation and CSR Companies efforts to improve their IT efficiency and governance have direct green benefits as well. This is just the beginning of a long-term shift in the behaviour of corporate IT organizations and businesses generally. The companies are expected to adopt a combination of â€Å"quick win† activities and longer-term planning that will result in a significantly greener IT industry. 4. What Companies are doing with Green Computing Green Computing is making significant progress in businesses and organizations, according to the More Green Progress in Enterprise IT study from Forrester Research. The report shows that companies are increasingly taking the environmental impact of technology needs into consideration as part of their regular operations. For this report, Forrester surveyed 738 companies, almost three quarters of which employ more than 1,000 people. Over 40% responded that environmental concerns were â€Å"very important† to their companies; 45% of those companies are either implementing or creating a green-IT strategy to guide future purchasing or end-of-life technology product considerations. The survey also found that half of the companies already incorporate environmental criteria into purchasing decisions and almost 80% recycle hardware at end-of-life, either through OEMs or third parties. Globally, the top three reasons listed for making greener IT choices include reducing energy-related expenses; doing â€Å"the right thing† for the environment; and bringing IT in-line with larger corporate initiatives. IBM has been singled out by leading technology media for its emphasis on energy-efficient technology and services internally and for clients. IDGs Computerworld, the leading source of technology information worldwide, has named IBM the top Green IT Company for 2008. A Computerworld executive noted that â€Å"IBM†¦has taken a serious look at how they impact the environment and how they can address those challenges with good business sense, through their Project Big Green initiative and a company-wide focus on energy-efficient technology services.† (Segan, Sascha (2007)) 5. IBM Project Big Green IBM is among the first of the Corporate IT giants which looked at going green. In order to be a leader in this IBM came up with an Initiative in May 2007. Project Big Green is IBMs billion-dollar initiative to dramatically reduce energy use by IBM and its customers. The initiative includes new energy-efficient IBM products and services, and a five-step approach to energy efficiency in the data centre. If the approach is followed, IBM believes it can sharply reduce data centre energy consumption, transform technology infrastructure into green operations and provide up to 42% in energy savings for the average data centre. The initiative also includes a new global â€Å"green team† of more than 850 energy efficiency architects throughout IBM. IBM expects to double the computing capacity of its own data centres over the next three years, without increasing power consumption or its carbon footprint. Based on greenhouse gas production, the size of a carbon footprint is determined by the amount of carbon dioxide that comes from human activities. Compared to building new space to double the size of its own data centres, IBM expects to help save more than five billion kilowatt hours of energy per year. As a result of these initiatives, IBM was named the â€Å"Top Green IT Company for 2008† by IDGs Computerworld. (Jon Brodkin, 2009) IBM combined with Mainline developed a range of Products and Processes that combine Information Technology, energy efficiency and environmental responsibility, as well as address the following challenges in a company: Continued rise of overall energy costs and demand Cost of air conditioning to cool data centres and/or computer rooms Concern over power surges and energy shortages affecting business Government-imposed levies on carbon production and regulations on power consumption and waste Increased drive toward centralized data centres Too many servers that are partially used or not used to capacity Need for an environmentally safe way to dispose of old software or hardware IBM and Mainliners energy-efficient IT solutions deliver an immediate and tangible return on investment for its customers by proven technologies and practices. (Jon Brodkin, 2009) 6. Benefits of Green IT Green IT solutions benefit the environment, as well as the bottom-line. By focusing on Green Computing, an IT organization can: Lower overall energy expenses including general energy consumption, as well as power and cooling costs. Optimize server capacities and performance. Reduce data centre footprint, reclaiming valuable floor space through consolidation and/or virtualization. Provide required, rapid and secure access to data. Increase ease of systems and solutions management. Recycle end-of-life equipment. Recapture resiliency. Free-up budget components In short, Green Computing enables companies to meet business demands for cost-effective, energy-efficient, flexible, secure and stable solutions while being environmentally responsible (Jon Brodkin, 2009) 7. Five Steps to a Successful Green Computing Solution Green Computing involves a range of services and technologies based on best practices for reducing energy usage. As noted above, IBM recommends a comprehensive five-step plan in developing energy-efficient, cost-effective, environmentally responsible information technology operations. Analyses of the five steps follow. Diagnose It is difficult to manage what cannot be measured, particularly when it comes to energy efficiency. It is important for a company to collect accurate, detailed information on its energy efficiency as a first step in pinpointing areas for potential improvement and to identify existing systems ready for retirement. Mainline and IBM provides Energy Efficiency Assessments, which are proven tools for diagnosing the energy demands of physical infrastructure and IT equipment. Build After identifying needs and solution requirements, and reviewing Energy Efficiency Assessments, the second step includes planning and designing the new solution including building or preparing facilities for replacements, migrations or upgrades. Implementing best practices, innovative technologies and solution expertise will result in improved operations while reducing costs. Virtualize Virtualization can produce the fastest and greatest impact on energy efficiency in an information technology centre. Consolidating an IT infrastructure can increase utilization and lower annual power costs. Reducing the number of servers and storage devices through virtualization strategies can create a leaner data centre without sacrificing performance. Less complexity, reduced cost, better utilization and improved management are all benefits of server, storage and desktop virtualization, and helps achieve Green Computing. Manage Data centre energy consumption is managed through provisioning and virtualization management software, providing important power alerts, as well as trending, capping and heat measurements. Such software can reduce power consumption by 80% annually. Cool Excessive heat threatens equipment performance and operating stability. Innovative IBM cooling solutions for inside and outside the data centre minimize hotspots and reduce energy consumption. IBMs patented Rear Door Heat exchanger cooling doors are now available across most IBM Systems offerings. While requiring no additional fans or electricity, they reduce server heat output in data centres up to 60% by utilizing chilled water to dissipate heat generated by computer systems. 8. Conclusion Most IT Corporate, with little knowledge of how IT can help them measure and maintain their Carbon Reporting requirements are under prepared in the competition to go green. There are over 50 carbon reporting tools available but fewer than 10% of organisations are using one. One half of all CIOs and IT managers take the environmental credentials of the vendor into account when buying products. One third of all user organisations have appointed someone in charge of Green IT, and another one third will do so this year (Excom 2008). These are main reasons why Green IT has to be on top of the list in the companys annual budget. Corporations, governments, and individuals alike can slash greenhouse emissions 50% from projected levels in 2030 by using technologies that already exist—as well as those in the pipeline.(Mckinsey Report, Green IT: Corporate Strategies). The report also says 40% of the recommended practices would save companies and organizations money too. In other words, going green can mean dollars saved—clearly a motivating factor for the tech companies already pushing for more earth-saving IT policies, not to mention for those corporations outside the realm of tech that look at such reports to gauge how policies are evolving—and how to emulate them. 9. References San Murugesan,Going Green with IT: Your Responsibility Toward Environmental Sustainability. Cutter Consortium Business-IT Strategies Executive Report, Vol. 10, No. 8, August 2007. Jon Brodkin, 2009 â€Å"IBM claims top four greenest supercomputers and 18 of top 19† Network World. http://www.greenit.net/whygreenit.html retrieved on 3/09/2009 Gardiner, Bryan January-February 2008 â€Å"Harnessing Green IT: Principles and Practices,† IEEEIT Professional, pp 24-33. Segan, Sascha (2007-10-02). Green Tech: Reduce, Reuse, Thats It.PC Magazine 26(19): 56. Retrieved 2009-09-03. November 26, 2007, ‘Topic Overview: Green IT by Christopher Mines and Euan Davis for IT Infrastructure Operations Professionals.

The Strategy Used By Munchys Make The Company Marketing Essay

The Strategy Used By Munchys Make The Company Marketing Essay Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchys Background Munchys is known as Malaysias No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchys was derived from the Mandarin term Mai Qi which Mai is the meaning of flour or wheat and Qi is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing RM80, 000. With their high spirits they try their best to produce the highest quality wafer sticks around and they make it as Malaysias No.1 homegrown biscuit brand. From an Original Equipment Manufacturer to a household name, the Munchys brand was born in 1993. In year 2006, Munchy was recorded in Malaysia Book of Records as Largest Wafer Manufacturer in 2005. During 1997 till 1998, Munchy almost went bankrupt during the Asian financial crisis but luckily the company was survived from the Asian financial crisis and its revenue jumped from RM20mil in 1998 to RM50mil in 1999. According to a Nielsen Retail Index Corporate Value Share report in 2008, Munchys was ranked Malaysias No.1 homegrown biscuit brand excluding Sabah and Sarawak from June 2006 to 2008. Besides that, Munchys is keep looking forward at new potential products and innovations as it works towards keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand. They have an entire RD department that specifically focuses on this aspect, so as to always stay at the forefront of innovation. Munchys major markets are in Asia, such as Indonesia, Thailand, Singapore, Taiwan and Japan being its key markets, their vision is to be significant in 100 countries by 2020. On the other hand, Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable and fun-eating snacks. The companys CEO, C.K Tan always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient. 3.0 PEST in Strategic Analysis The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST analysis is also an acronym stand for Political, Economic, Social and Technological issues that could affect the strategic development of a business to assess the market. 3.0.1 Political Munchys have always recognized the important of manufacturing only Halal product since the government of Malaysia focusing on turning the nation into an international Halal Hub. That is a reason why Munchys have a dedicated committee that deals with all things Halal. The Committee is made up of representatives from each key section that contributes to the making of the products. Munchys is setting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN Free Trade Area (AFTA). In fact of this, Munchy have been opened a new branch offices in ASEAN neighbors. 3.0.2 Economic Nowadays, Munchys sales in ASEAN have seen a clear uptrend because of the proactive approach of Munchys done in sales and distribution, For instance, Mr. Tan reveals that sales in Singapore have grown by more than 50% since 2003, making the island Munchys third largest export market. Besides that, The Company has experienced double-digit growth not only within Malaysia but also in Japan, Singapore and other Asian countries. Still, Munchys export growth has been broad-based and their exports have been grown by close to 60% within this year. The local market is also growing, as Malaysias population expands. 3.0.3 Social Nowadays, health as a prime concern is now increasingly by many consumers, accordingly, Munchys have been reformulating their range to feature less sugar, less salt, lower fat and high nutrient content. Munchys believes that it must be a balance achieved between good taste and health. The CEO of the company Mr. Tan frequently used Teamwork as the key word to describe how the company has evolved and transformed. In order to work for teamwork, the staff from all levels must believe and have confidence with the brand of the company and be able to deliver the brand promise effectively to consumers. Munchys has various CSR (corporate social responsibility) programmes in place which mainly aid to orphanages and hospices for children. Munchy Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity by carrying the spirit of Malaysia Boleh. 3.0.4 Technology Munchys tried to keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand, in fact Munchys keep looking forward at new potential products and innovations as it works towards. They have an entire RD department that specifically focuses on new potential products and innovations to ensure the company always stay at the forefront of innovation. They believes that with the technologies and know-how todays, they could probably walk three steps ahead compared to the old days when they could only do things step by step. Actually, Mr. Tan has been started its regional expansion plans where Munchys has sales and marketing teams in Singapore and Indonesia, while establishing teams in a number of other Asian countries. Munchys always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerizatio n will makes the productivity of company more efficient. 3.1 SWOT analysis SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis is a tool for auditing an organization and its environment. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. 3.1.1 Strength Munchys always emphasizes the delicious wafers that are made from only the finest ingredients. They believe that the only way to produce the highest quality wafer sticks is using the finest ingredients. Besides owning state-of-the-art machines, have a good and committed management team with a strong multinational background assist Munchys investment in talent and that is a factor that sets Munchys apart from the rest of the competition. Another area of strength is their focus on brand-building, Mr. Tan engaged an international branding consultant to establish Munchys as a distinct brand in 2004. Although Mr. Tan believes in continuous product development and he knows that everything starts from the product so he put a lot of innovative ideas into designing the products from the packaging to brand image, the sharp and weight of the products, basically from all aspects. Until now, Munchys company still keeps thinking on how to make the existing products better in innovative. 3.1.2 Weaknesses Although Munchys company always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should put effort on the variety of their product. For example like Nestle Company, their production such as Milo drinks, ice cream, Chocolate and so on. The varieties of their products on the market strengthen the value of their product in the market. 3.1.3 Opportunities In laying the groundwork for their Asian expansion, Tan started to transform the company three years ago. This included bringing in an impressive senior management team with a strong MNC (Multinational Corporation) background. The idea is to eventually allow Malaysia to run without him as CEO so that he can focus on its regional plans. With the need to bring in new skill sets, Munchys structured a supervising board which is filled by some of the brothers and also some very experienced former chief executives to help guide the company forward. To produce better products, Munchys claims that it is the market leader in the wafer category and the top three in the biscuits market share ranking. Invests substantially in RD, adding that research is an important aspect of branding and it is imperative to work closely with consumers to understand their wants and needs. 3.1.4 Threats Munchys intention to re-brand or remodel Munchys into an international brand which aimed at establishing home-grown Munchys as a global brand in line with its new business directives of aggressively expanding into foreign markets. Besides that they also plan to increase their export sales by 25% to RM50mil in year 2010 and the company is heading towards a new business direction for further market expansion. Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Most of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management. 3.2 Benchmarking analysis Benchmarking analysis is an analysis contributes lessons are learned. This analysis is a process of continual improvement which helps a company who is still growing to identify their trouble spots and provides a systematic approach to improving production efficiency and profitability. Nestle is the worlds largest food and beverage company which leading in Nutrition, Health and Wellness and they employs over a quarter of a million workers. Compare with Munchys, Nestle strategy is based on a broad range which the company overcome cultural barriers and customer resentments to foreign brands by purchases local brand names which the consumer is accustomed to. After these niches of basic food supply are filled Nestle moves on into the more upscale segments such as chocolate, soft drinks and the like. Their strategy is to establish a basis and then expand into more niches as demand rises. Connected to the rising demand is the rising income level as the population can afford to spend more money on food products. As mentioned in the book, Nestle provides about 8500 brand names, but only 750 of them are registered in more than one country and only 80 are registered in more than ten countries. Many household names such as Nescafe, KitKat and Nesquik were Nestle produces and some other brands are also well known by consumers just they might not have realized that they were Nestle products. In 2002 Nestle had a sales turnover of over  £38.3 billion on which it made a net profit of over  £3.2 billion. The majority of this profit was re-invested in the business whilst the remainder was paid out to shareholders in dividends. Munchys put more effort in RD on their wrapping and brand-building. They have spending close to RM4 million on branding and ads every year and this budget is increasing. Besides that, the company also invested RM10 million to buy packaging machines from Japan. Munchys always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should have a broad range to improve their performance in production efficiency and profitability. 4.0 Strategy Formulation Strategy formulation is the second phase in the strategic management process which produces a clear set of recommendations and supporting justification that revises as necessary the mission and objectives of the organization, and supplies the strategies for accomplishing them. Strategy formulation is the process of planning strategies such as corporate strategies and business strategies. Sometimes it is useful to think of corporate-level strategies as where to compete and the business-level strategies as how to compete in those areas.Strategy formulation includes the planning and decision making that lead to the establishment of the firms goal and the development of a specific strategic plan by assessing the external environment and internal problem and integrate the result into goals and strategy. 4.1 Corporate Strategic A corporate strategy depicts the corporate cultures perception of progress and growth. Besides that, this strategy is comprises a directional strategy through a corporate vision and a mission statement. One of the most important roles of this strategy is to define a companys domain of activity through selection of business areas in which the companys domain of activity through selection of business areas in which the company will compete. Portfolio analysis is an analysis which combines internal and external factors and could be dealt with in the discussion of strategy in a company. Besides that, portfolio analysis is an enterprise strategy development tool based primarily on the market share of business and the growth of market in which company business exists. Munchys boasts a great range of portfolio that includes biscuits, wafers and wafer sticks. In order to achieve the best product quality, Munchys has invested in fully-integrated conveyer system to state-of-the-art warehouses for its commitment to have facilities of the highest quality. This includes two wafer plants with the capacity to manufacture up to 740 tonnes per month, four biscuit plants which can produce up to 3,400 tonnes per month, and four wafer-stick machines with 16 production lines that have the capacity to produce up to 250 tonnes per month. These manufacture enable Munchys maximize their production and now reach the capacity of 5,000 tonnes up wards per month. Few years ago, Munchys have the launch their new product, new Munchys Mini crackers and it affect the company in expecting export sales from RM90mil to RM100mil and a total revenue of over RM300mil, against RM250mil. In fact of this, Munchys had invested about RM75mil in new equipment in two years before launching this product and it resulted in the production of the new Munchys Mini crackers. 4.2 Business Strategic Business-level strategy formulation pertains to domain direction and navigation, or how business should compete in the areas they have selected. Low-cost provider strategy is using by a company which securing a competitive advantage by serving a lower price than rival competitors. This is a strategy is an integrated of actions taken to produce goods or services with features that are acceptable by customers at the lowest cost compare to the competitors which just with features that are acceptable to customers. This strategy maintain present price, be content with present market share, and use lower-cost edge to earn a higher profit margin on each unit sold, thereby increasing total profits. Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable fun-eating snacks. Munchys make an achievement in low overall cost which by manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than rivals. The products that Munchys produce are currently include approximately of the consumers across all segments like kids, teenagers, and adults. So t hat Munchys product is offering the buyers consider essential with their various types of product. Differentiation Strategy is an Action which set an acceptable cost that let customers perceives the different on the produce goods or services. The objective of this strategy is to affect buyers to prefer Munchys product or service over brand of rivals. On the other way, it means that a company has to take an initiative action such as creative idea on what is important to customer. With the constant line-up of new products and product innovation constantly introduced to the market, Munchys has become synonymous with innovation. Most recently Munchys was launched in response to the current trend and desire for healthy snacks. This kind of healthy snack filled with healthy and scrumptious fruit, oats, and more, the Oat Krunch makes a delectable, healthy biscuit that one will reach out for anytime of the day. In the second quarter of 2009, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with Energy Plus that cont ains Vitamins B1, B2, B3, B6 and B12. This makes Captain Munch a source of vitamin and nutrition, as well as the perfect nutritious health snack solution for smart and active kids and teens. These recent additions products, Oat Krunch and Captain Munch have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. With their product which differentiating in features cause their rivals not easily to copy or matched. So, it may cause the buyers to prefer Munchys product or service over brand than rivals. Best-cost provider strategy is a combination of a strategic which emphasis on low-cost strategy and differentiation strategy. In this strategy, company must make an upscale product at a lower cost to prove the customer that its benefit for the value. It works on deliver comparable features at a lower price than rivals or matches rivals on prices and provides better features. Munchys brand mission is to produce all kinds of fun-eating snacks for every home all over the world. Presently, its strength lies in its high quality and diverse product range which Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors. Munchys Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Besides selling products at lower prices, Munchys always ensure that its products always in good quality, Munchys Quality Assurance and Qua lity Control Department ensures that all production procedures that are in place are constantly adhered to. According to the international standards set by the many regulatory boards from which Munchys has received official certification. With their good-to-excellent performance at a lower cost than rivals, they may affect consumers who are sensitive to price and value. 5.0 Strategy implementation Strategy implementation is the most important and most difficult part of the strategic management process which requires the organizations employees and managers at all levels to turn strategies into action. Actually, strategy formulation is described what a company going to do but strategy implementation is doing it. A successful strategy implementation requires support, discipline, motivation, and hard work from all managers and employees. In the aspect of management issues, Munchys has its own policies to operate on Munchys daily operation. Munchys prefer to focus on company and product development which boast a great range on produce its products with world class quality and build a long term brand. To produce the high quality product, Munchys has invested in full-integrated conveyer system to state-of-the-art warehouse which have two wafer plants, four biscuit plants and four wafer-stick machines with 16 production lines. With these systems, Munchys can have maximum production c apacity of 5000 tonnes upwards per month. To keeping up its standing in Malaysia most innovative biscuit brand, Munchys always looking at potential new products and innovations. Although Munchys has already a strong presence in Malaysia, it still continues to raise the bar by constantly strengthening their product appeal and market network in Asia and around the world. Besides that, Munchys believes in strong and effective in brand building, and achieves this through its strategic consumer-led promotions. To achieve this, Munchys is regularly brand-building through their numerous innovations and new products. One of the Munchys key on drivers in brand building is its active in sponsorship role. Munchys is a big player and firm believer in sponsorship and now being the proud sponsor of major concerts organized by top concert and event organizers, television and radio stations. Before this, Munchys has sponsored the Miss Chinese Cosmos Southeast Asia Pageant with created its very own title Miss Munchys Fun Fit. The title is in line with the launch of its new health range of product, Oat Krunch. Nowadays, sponsorships help Munchys increased in its mileage and the brand image is easily recognizable as one that offers high quality products. To ensure consumer can taste its keep supporting Munchys high quality products, Munchys Quality Assurance and Quality Control Department played an important role. This department ensures that all the production procedures that are in place are constantly adhered to the international standards set by the many regulatory boards from which Munchys has received official. The department is function in three categories which is in-process quality control, incoming control and laboratories. In-Process Quality Control is used on monitoring the product quality parameters at various processing stages from raw material until finished goods. Incoming Control is to monitoring of raw material and packaging at the entry level. The third category is the Laboratories and this category is divided to 2 part which is Microbiology Laboratory that responsibility on analyze and minimize microbiology contamination of products, processing lines, operators and general environment, thus ensuring the products a re free from harmful bacteria contamination. General Laboratory is responsibility to ensure that all the products meet legislative requirements, and are up to its consumers expectations. Munchys today boasts state-of-the-art manufacturing and warehousing facilities which cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Besides that, Munchys products can be found in approximately 60 countries around the world. In fact of this, MunchWorld Marketing Sdn Bhd which set up in 1996 was played an important role as the marketing arm of all Munchys products. Munchys vantage point was its in-depth know-how into the successful marketing of fast-moving consumer goods or FMCGs, both locally and internationally. Munchys marketing prowess was proven through its own well-known, established and popular products among consumers. Besides that, MunchWorld was able to impart invaluable insights into product development, having grown Munchys from scratch with our endless pool of resources and knowledge. This made us feel it was time to share our skills and expertise with other reputable brands that understood the potential and value of good marketeering. To strengthening their product appeal and market from rivals, Munchys products always attract consumers across all segments such as kids, teenagers, adults. For example, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with source of vitamin and nutrition as well as the perfect nutritious health snack solution for smart and active kids and teens. These products have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. 6.0 Conclusion The strategy used by Munchys make the company become stronger and stronger. The product their product are aimed on the teenagers and kids which enrich with health sources, and halal which mean the products are available to Islamic. Their RD which specifically focuses on new potential products and innovations will ensure the company always stays at the forefront of innovation. Every new products come out from Munchys are always supported by their chocolate lover. The main reason why the customers always supporting their product is Munchys always emphasize on using the high quality ingredient to process the high quality product. The effort on using the high quality ingredient on process the high quality product ensures Munchys become successful. Referencing: http://www.munchys.com/MY/html/history.aspx http://www.1000ventures.com/business_guide/strategy_formulation.html http://www.munchys.com/MY/main.aspx http://www.batupahat.org/?p=942 http://www.nestle.com/AllAbout/AllAboutNestle.htm Author by CATHY A.ENZ, Hospitality Strategic Management (concept and cases), second edition, page 18. Author by Richard L. Daft, Patricia Lane, Management, page 191.

Police and Abuse :: essays research papers

POLICE AND ABUSE When discussing police efforts and juvenile delinquency one can only imagine the difficulty officers encounter while performing their primary duty which is to protect the public. But how can or does one (officer) efficiently protect the community while preserving the rights of the juvenile criminals as well. We as a public have become more and more aware everyday of how hard it is for the police to work effectively, but now we are faced with a larger dilemma. The juvenile justice system was enacted to help juveniles who commit crimes learn from their mistakes or actions and to make them better citizens for our communities. The dilemma we face is having a criminal justice system that wants criminals to pay for their actions and a juvenile justice system that wants to help those who commit crimes. And who do we have in the middle of these two remarkable systems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦the police. The concept of proper policing has changed over the years and has incorporated the assistance of concerned citizens. We are leaving the crime fighting to the communities for policing. No we’re not deputizing communities, but we are involving those concerned citizens who see the downfall of not being involved anymore. We are no longer crime fighters, but we maintain order and discipline. We are not necessarily here just to stop an armed bank robbery in progress, but we are more visible in the community whereas this acts as a deterrent to commit most crimes in communities. And we let the members of the community know we are accessible at all times to be the deterrent or visible whenever they should need us. POLICE AND ABUSE Since officers cannot treat juveniles in the same manner as adults the idea of community policing is the greatest tool conceived. Imagine a community who is involved in every child’s life that when this particular child misbehaves in any way members of the community are the first responders and handle this situation without police involvement. Dream on I know, but when we are discussing juveniles and police officers I often believe we are too late in rehabilitating a child. Let’s look at a simple statistic of juvenile arrests in our nation: 1. 500 juveniles are arrested. 2. Of them 320 are referred to juvenile court. 3. 140 are informally handled and released. 4. 25 referred to criminal court. 5. 10 are referred to welfare. 6. 5 are referred to other police department agencies.

Defining the Ideal in Platos The Republic Essay -- Philosophy Religio

Defining the Ideal in Plato's The Republic In 1921, Vance Palmer, the famous Australian author and poet, noted, in his essay titled "On Boundaries", that "it is the business of thought to define things, to find the boundaries; thought, indeed, is a ceaseless process of definition". As Palmer noted, humans, by their very nature, attempt to define all things. But, more than that, we attempt to redefine subjects and ideas that have already been defined so that we can better understand what they mean, where we came from, and, perhaps most importantly of all, who we are. Writers, from the beginning of the written word through the present, have, almost in their entirety, strived to cast a new light on subjects that were previously thought to have been completely understood. Specifically, Plato, in his The Republic, struggled to define the ideal in the materialistic world. But, even after accounting for his opposition to the arts, his quest to define the ideal can exceptionally beneficial to the understanding of the theater. O nly through an exploration of these definitions of the ideal can one hope to understand them, and, more importantly, redefine them in the hope to create a new understanding of the medium and to move one step closer to perfection. In his Poetics, Plato defined his view of the world and the ideals that are a part of it. The core of Platonic thought resides in Plato's doctrine of essences, ideas, and forms. Ultimate reality, he argues, is spiritual. This spiritual realm, called The One, is composed of ideal forms or absolutes that exist whether or not any human mind realizes ... ... The perfect play may exist in the realm of Plato's The One, but I doubt that that ideal has ever been recorded. Perfection is something for which everyone has his or her own definition and opinion. How I define the ideal play will not be the same way that others define it -- and that quality is what makes it ideal. For in the unity created through the differing opinions, thoughts, and dreams, the ideal can be seen. And when someone captures that vision, and, most importantly, is able to record that vision in the form of the written word, that person will be the embodiment of perfection. That person will stood on the perfect table and looked into the perfect sky, seen the perfect play, and captured the ideal from Plato's The One. Of course, where can we go from there?

RAINFORESTS Essay -- Essays Papers

RAINFORESTS What are the Rain forests? A rain forest can be merely defined as a evergreen forest inhabiting a tropical region, filled with a wide variety of plants and animals, with an annual rainfall of at least 2.5 meters. Simply speaking, they are the richest, oldest, most productive ecosystems on earth. An ecosystem is a living community together with its environment, together both functioning as a unit. Biologist, Norman Myers, states "rainforests are the finest celebration of nature ever known to the planet" (1). There are three main types of rainforests; temperate, sub-tropical, and tropical. Most of the rain forests still left in the world today are tropical. Tropical rain forests cover less then 6% of the earth, yet they contain half of the world’s species. As a matter of fact, rain forests support 90,000 of the 250,000 identifies plant species. A tropical rain forest has three layers: the canopy (treetops), the understory (young trees, ferns, shrubs), and the forest floor. Rain forests have been known as the "womb of life" (1) because they are home to so many species. Temperate (much younger, and more full of nutrients, located along Canada and the United States, among others) and sub-tropical rain forests also contain many ranges of animals (monkeys, birds, snakes, jaguars), however they are not as different. Regardless, the rain forests possess an array of foliage and fauna. Tropical rain forests lie near the equator, which means the temperature is extremely hot, above eighty degrees year round, and the climate is extremely wet. Rainforests cover about two percent of the earth’s surface, or six percent of it’s land mass, and yet they are the primary shelter for over half of the plant and animal species on earth.... ... happening outside our hometown. Remember that this is the future for our generation. We CAN stop the destruction, however that is only is we try to make a difference and spread the word among others. Get involved. People of the Tropical Rain forest. Berkeley: University of California Press, 1988. Hosansky, David. "Saving the Rain forests." The CQ Researcher (1999): pgs. 497-99. Tropical Rain Forests. Berlin: Springer-Verlag, 1988. The Primary Source: Tropical Forests and Our Future. New York: W. W. Norton and Company, Inc., 1984. Rochman, Hazel. "Tropical Rain Forests/ Wetlands." Booklist (1999): pg. 440. Tangley, David. "Rain Forests for Profit." U.S. News and World Report (1998): pgs. 40-44. Tropical Rain Forests. Oxford: Clarendon Press, 1990. Wright, Evelyn. "Giving the Rain Forests a Break." Business Week (1999): pg. 51.

Types of the Radar

Imagine an airplane plummeting towards the ground at a fast pace speed, its foggy outside and impossible for the pilot to regain control of the plane and he has to make an emergency stop, everyone on the plane is panicking but the pilot reassures them a safe landing, because he has a secret weapon called radar. What is radar? Radar stands for radio detecting and ranging, it is used to find radio waves and retrieve information and also to transmit radio wave information.Heinrich Rudolf Hertz a German scientist studying electromagnetic theory of light is responsible for the development of the radar system. Along with other less well known scientist under him. There are multiple different types of radar,  AIR SEARCH RADAR, meaning plane missiles response.  HEIGHT FINDING RADAR- when in the air, trying to find signal to land. & FIRE CONTROL RADAR.Radar was used a lot back in modern wars, mostly on ships for purposes like to avoid ship collision and to be able to find where the other boat and any other miscellaneous objects where and to either a. have the element of surprise or b. to avoid. Radar can also be used in the air, fighting while in flight can be even more dangerous than fighting by land or by the sea, but with the use of radar, planes can use antennas to detect other enemy airplanes, they might also have them in modern day airports to help the pilot find the landing strip while in the air, the radar will send transmitted information to the pilot that will help them prepare to land. It’s not only used for these practices though it can also be used for many modern day 21 century objects in your home as well such as the microwave oven, the television, antennas and transmitters and the satellite radio.Directions/ example of how a radar would work: Magnetron generates high-frequency radio waves.  Duplexer switches magnetron through to antenna.  Antenna acts as transmitter, sending narrow beam of radio waves through the air. Radio waves hit enemy airplane and reflect back.  Antenna picks up reflected waves during a break between transmissions. Duplexer switches antenna through to receiver unit.  Computer in receiver unit processes reflected waves and draws them on a TV screen. Enemy plane shows up on TV radar display with any other nearby targetsUSES OF RADAR:The radar gun, is a device often the police use to fine speeding drivers with, what happens is the police shoot a beam towards your car, the beam reflects off the metal body of the vehicle in question, depending on how high the wave frequencies are determines whether or not you will be issued a speeding ticket.Navigation radar is used in many situations lets talk ships, the navy is the primary users of radar today, it has many uses for them including locating enemy ships, finding the distance of other ships to avoid collision in dreary weather and at night, to navigate on course to fix their various positions at sea so someone is aware of where they are if they get lost, measuring surface waves, monitor regular ship movements, sea traffic control, to warn of tropical storms and breaking waves and for sea clutters and traffic.Fun fact: even though radar is useful to find the enemy the enemy can also find you, the US navy has developed â€Å"secret† radar that is able to hide itself from being found at sea.Weather radar devices electronically convert the reflected radio waves into picture that show the location and intensity of precipitation and the speed of the wind. It can be used to track the intensity and the location of various types of precipitation. Or where bad weather is coming from and headed, It is also used to detect and track the velocity of thunderstorms and tornadoes.

Emile Durkheim Essay

Emile Durkheim was a French sociologist who is considered to be the invention drive of sociology. His contributions were in sociology, Anthropology and worships studies. He publish and lectured sociological studies in topics akin bringing up, crime, religion, suicide and incision of struggle. Durkheim was born in Pascoag province of Lorraine, once in Germany but presently in France, in 1859, April 15. His family line was of rabbi but he rebelled against this title while still a kid. Much of his work was to show that religions bases were from affectionate issues and not a divine issue.though he rebelled against his family rabbi tradition, his relationship to the family and the Jewish comm iodine was still intact. Most of his collaborators and students were drawn from the Jewish community and was pull down confirmed at a lower place the Jewish traditions at the age of thirteen. He followed the regular system in the lay school and at the same measure studied Hebrew, Talm ud and Old Testament. He at unmatched time acquired some numinous skills in Catholicism from his female teacher who was a catholic herself. However, soon after, he developed some doubts in religion and withdrew his involvement in it.In the college dEpinal, he was a precocious educatee and this earned him some prizes and honors. This motivated him towarf atomic number 18ds his aspiration and transferred to Lycee Louis-le-Grand, a French gamy school in Paris. Later in 1879, he joined Ecole Normale Superieure a cooking institution for French scholars. In the ground, he met some flying field scholars marking French intellectual deportment. These were Henri Bergsona a vitalism philosopher, Jean Jaures a complaisant leader, Rauh, Golot and Blondel all philophers and Peirre Janet a psychologist.His engagement is a scientific view to troupe earned him some opposition towards Ecole Normale academic system. It contained no kind science which was Durkheim entertain. Instead, human -centred studies dominated the academic system. He rebelled against a course that privileged reading of Latin prose and Greek verse and felt new-fangled scientific disc everywhereies and philosophical doctrines should induct been the privileged. He was for a solid and complex trunk partd acquisition rather than elegant dabbling system which was even rewarded. In 1882 he finished second last in his graduation class. disrespect his rebel nature, he had some goodness fri destinations like Jean Jaures a collectivistic leader. He was cognise to be intelligent, dedicated, a good moral and scientific instructor. (Caser 143) subsequently spending a year in Germany studying sociology, he re overrideed to Bordeaux where a teachers training school had skillful been started. There, he taught well-disposed sciences and pedagogy. He was credit for introducing accessible sciences in the French curriculum. However, his blood line that accessible science could easily develop morality and religion was criticized. Thereafter in 1890s, it became Durkheims period of his substantial contribution.In 1893, he published his doctoral thesis The Division of labor in nine, which was a study of how social rules of order was maintained in differing societies. 1895 published Rules of the sociological method manifesting on sociology definition and how it is supposed(a) to be done. One the same year, 1895, he founded Department of Sociology at the University of Bordeaux. In 1898 he published his increasing students and collaborators works in LAnnes Sociologuque a journal he had founded. In 1897, he published Suicide a study providing examples of what the sociological monograph might look.He used quantitative methods in criminology to explore the variant crime rates among Protestants and Catholics. He found the strong social suppress among catholic trim down suicide rates. In 1902, Durkheim was the permanent chair of education and sociology. In the same year 1912, he pub lished his study work The elementary forms of ghostlike life During the world war which was characterized by propaganda, Durkheim dropped his position on politics which was ultranationalistic rather than internationalism. His former students had died in the war including his own son. This caused Durkheim mental blows.He had disjointed his son and his rational secular life had been affected by the war. In 1917, he suffered a stroke from emotional strains and exhaustion, acquire months after and resumed to work but later on the same year died. Emile Durkheim was position to rest in Paris. (Emile Durkheim) His theories and ideas mainly cerebrate social structural assertions of human social tribulations. He covered the social facts, cancelledice of labor, education, crime, punishment law and suicide. In social facts, Durkheim felt that the parliamentary procedure is overmuch to a great extent than what it meant. He incorporated issue like ethnic and religion background.His p riority was not on what square ups individuals behaviors or acts but in social facts. His argument about social facts is that its existence is more than objective and greater than individuals actions and who makes a high society. He argued that save if people in a society were oriented to a rough-cut land symbolic representation sets, to a common assumption about the environment, could moral unity prevail. Without them any society irrespective(prenominal) of its innovationalness or primitive nature would spendthrift and decay. (Coser 144) In religion, his views are that it is a permeant aspect in social structure.It is more human oriented offered at uniting communities. He looks at it effect on an individual and the way they be come, how it can drainage area a community and its mathematical function in the society. Durkheim defines religion as a heathenish system of commonly shared beliefs and rituals that provides a sense of ultimate meaning and conception by creat ing an idea of reality base on super natural powers (Giddens 534) In division of labor, he argues that despite it aim for material and intellectual development in the society it has a moral factor more meaning(a) in that it enhances social unity among people.He argues that people fill something in common. This is what binds them together along conventional lines for they are more or little the same. The highly complex division of labor in modern communities was do workd by constitutive(a) solidarity. Specialization and social roles tie individuals to one another. He argues law is a major symbol in the social unity. Punishments acts in it are meant to sustain the unity. Law is not meant to punish but restrain the existent unity. Durkheim called the breaking of social norms state of anomic. (Calhoun 47) He tried to argue suicide by comparing its rates among the Protestants and Catholics.There was slight suicide cases in catholic than in protestant. According to him this was as a government issue of catholic strict norms. His work has influence control theory of sociology. His view on punishment is that it is essential in the society setting. He argues social solidarity can only be maintained through punishment. To fend off law breakers who in turn threaten the social unity in a society, punishments act as a threat. However, he calls for a relevant punishment amount claiming it threatens immorality. On crime, he feels it is efficacious as it leads to reform.It is a response to a pressing social tension and therefore flushes out the pressing issue off the society. (Parsons 32) As a teacher, he had interest in education. He felt it is an in-chief(postnominal) entity in the social structure as it strengthens social cohesion, maintains social roles and maintains division of labor. Emile Durkheim has over the years influenced sociology scholar. In or so cases, they collect based their studies in his arguments. In most education curriculum, his sociol ogy initiative has been incorporated. His arguments in intimately all the areas in social structure pay influenced the modern society.Major education institutes offers courses on sociology all over the world. The study of criminology has based its findings in Emiles ideas. His sociological theories and ideas call for been used to explain the causes of crimes in a society. Policy and law makers have used Durkheims ideas in do the law. Courts too in their making of judgments they have based it on his ideas. For example cases of suicide and crimes. His findings have been very significant in trying to understand act of terrorism and terrorism acts. In the modern society, this has been a major threat to the international unity.Religion has been known to be the root cause of such terrorism acts. The 9/11 us terrorism act was by Muslim extremists. The social control in Muslim does not restrict this and therefore it may not look more of a crime to them. Religion has influenced the so ciety greatly, from politics, rituals and practices. On the religion set social norms, members have behaved and acted according to them. Civil wars in most of the word nations are as a result of social norms conflict among different societies. Most of the crimes against humanities have been important in that it has influenced reforms as per Durkheim ideas.Many societies have learnt from past experiences and have significantly better to be stronger and united. However, some societies have released social tensions through criminal activities like wars and the end result have been improved unity. This justifies Durkheims idea on crime that it is important in reformation. The United Nation body is significant in the worlds unity. The social norms outlined in its shaping have a great influence in controlling the worlds societies in their actions. Exploitation is now reduced and independence has prevailed. On the other hand, the bigger community i.e. the world is now much more united. D ivision of labor which is an clear entity in the modern society is more than just sharing responsibilities and roles. It is very significant in social unity. The coming together of specialists from different background has enhanced fundamental interaction and understanding among a larger population.In the labor firms, acts that govern a high society have been made by their respective policy makers and are significant in the social unity and in role sharing. Durkeims scientific views on the society, his contributions and influences are very visible in the modern society.Therefore, he deserves acknowledgment as the founding father of sociology.Work citedCoser, . Emile Durkheim the Person sociology at hewett 1977. Retrieved on Friday, October 17, 2008 from http//www. hewett. norfolk. sch. uk/curric/soc/durkheim/durkper. htm Emile Durkheim Site Emile Durkheim biography mosaic Retrieved on Friday, October 17, 2008 from http//www. emiledurkheim. net/ Giddens, A& Griffiths, S . Religion in the modern society Polity, 2006. 138- 148 Parsons, T. et al . Theories of Society, New York Free Press, 2006, 33-48 Calhoun, et al Classical Sociological Theory . Blackwell Publishing, 2007. 45-66

Perception and reality of technology

Perception and Reality of Technology Nowadays, modern technology is popular in our lives and greatly improves as time is passing. Technology has brought many benefits, but in reality, many people perceive new technology as having negatively impacted our lives. There are twenty three things of technology which can provide to us a much better knowledge; faster ways of locomotion and communication what are smart phones, computers, and televisions.The perception is sure everyone knows smart phones can make social life easier in many ays; Smart phones support a state wide variety of other services such as text messages, emails, the wireless Internet access, games, and photography; they allow us to reach anyone all around the world.Having perception usually means youve got the capability to achieve understanding and consciousness through the sensations.Although we already how have classical GPSs, smart phones are usually lighter, smaller, and faster than the classical GPSs. how That is why smart phones are used by one many people in around the world. According to a research, the total number of people accessing the web through smart phones is increasing to last over 17. 4% of worldwide internet usage (Fox).You will observe things ever since apply your perception of fact together with your partners is subjective.

Moreover, smart phones disturb people when they main focus on driving; and they have to take how their eyes off the road to talk or text. It is very risky and dangerous to everyone in and around the car. According to a report in 2009 in he U.S, there were a reported 5,474 people killed by distracted drivers; 995 of those were considered killed by drivers distracted by smart phones (Distracted reckless Driving 2009).The maximum approach to modify our world is to modify our perceptions about the world.Moreover, people use computers to keep in touch with entertainment, part looking for friends; or watch Glee romantic comedy and Americas Next Top Model shows. On the other hand, in reality, people sometimes abuse computers. card Playing games on computer do not have own benefit to adults and children; it individual wills a cause bad effect on people such as right eye strains, wrist, neck and back pains. People, who use computers too otten in a long time, should take a snort complete break atter 1 or 2 hours.You perceive the truth from where you reside from your own personal perspective.

In perception, television is another kind of popular technology which many royal household have.They can be operated either by battery or electronics. Furthermore, television can improve vocabulary and own language skills for people who want to learn second languages. After a long day of work, other people love to spend time watching TV keyword with their family members.Could be a reflection of the fact, or it may be distorted.Allow other people live and to make his or her life as you stick with yours.But controlled your life is, its never the identical day.

Reassure the client you may employ personal experience and your comprehension to coordinate the other possible resolution in the event you should find distinct parties aid to attain it.Your mind can only concentrate on a new single thing at one time.The logical mind is essential.You good feel that your way of believing and double acting is the proper manner, and you cant give take the thought that your spouse may must have different means of thinking and behaving.

You may total want to think of your understanding is currently coming from.Perception late may really make a difference in failure or success.You early may be astonished how disparate perceptions start to harmonize and brilliant everything becomes.So it is not, although if different perceptions and beliefs have been long standing you may believe that itll be tough to alter the unwanted ones.