Business strategy Essay Example | Topics and Well Written Essays - 2500 words - 4

Business st straddlegy - Essay ExampleIn order to formulate and rate new prospective business strategies of the company, one needs to analyze the internal and external audit results of the arranging (McEachern, 2012).Cath Kidston has a high brand value in the global market. The company has a long learnedness curve in business and owns a considerable shargon of industry demand. The products offered by the company are rare, unique and non imitable in nature. The aggregate revenue and economic surplus of the organization is steadily increasing all over time. In 2013, the gross sale of the organization was worth 100 million (Cathkidston, 2014). The organization is experiencing increasing make headway and revenue in both domestic and foreign markets. After growth of internet penetration rate in all the countries around the world, Cath Kidston Ltd has successfully enhanced the volume of its e-commerce sales (Cathkidston, 2014). The online retailing stores of the company are able to o ffer cost effective services to a larger strength of prospective buyers. Cath Kidston owns a strong supply chain management system.However, the products offered by the company are primarily targeted towards the young and centre aged women. Cath Kidstons products are popular for its unique floral designs. The case study claims that the company manufactures women accessories such(prenominal) as hand bags and home ware products (Cathkidston, 2014). The company faces certain delivery and product quality related problems in its online trade. The foreign business of Cath Kidston is more prosperous than its native business status. The company has relinquished volume of its stake to a private equity firm, TA Associates. Cath Kidston is the owner of only 23% stake of the Kidston hold in (Cathkidston, 2014). The company sold majority stakes because of financial crisis in the business. The company will not be